Lifestyle · Privacy report
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Google Home
Free · ★4.6 · Google

Is Google Home safe?

It collects a lot of your data itself.

Our take. Its own App Store privacy label declares Google Home links 12 categories of your data to your identity, including purchases, financial info, location and contact info. It is owned by Google, an advertising company, so that data is available to Google. That collection, more than any outside tracker, is the story here.

Privacy footprint · vs 87 lifestyleHeavy
Trackers from other companies0 · none
typical lifestyle: 4
Data the app links to you12 types · a lot
typical lifestyle: 5 · from its own privacy label
What it collects about you

Google Home links 12 categories of your data to you.

From the developer's own App Store privacy label. These are the kinds of data Google Home ties to your identity.

PurchasesFinancial InfoLocationContact InfoContactsUser ContentSearch HistoryBrowsing HistoryIdentifiersUsage DataDiagnosticsOther Data
Who else is inside

Owned by Google.

Google Home carries no third-party trackers, but that is not the reassurance it sounds like. It is built by Google, an advertising company, which builds its tracking in-house. The 12 categories of data it collects (above) flow to Google directly, no outside SDK required.
How it compares

Where it sits among lifestyle.

Every one of these apps we have scanned, on the two measures above: third-party trackers it carries (across) and data it links to you on its own label (up). Toward the top right is more invasive.

Each dot is one lifestyle app. Google Home sits high on the left: it collects a lot itself but uses few outside trackers.

How we know this

Counterspy downloads the app from the App Store and statically analyzes its compiled binary. Embedded SDKs are matched against a signature database and resolved to the company that operates each. We also read the developer's App Store privacy label, which lists the data the app says it collects and links to you. We do not run the app or intercept its traffic, so we report capabilities present in the code and the developer's own disclosures, not proven transmission. We assess privacy and data collection, not malware, security flaws, or developer intent. Reports are automated and never edited for payment. Scan v4.13.57, 2026-04-01.

  1. Third-party trackers are advertising, analytics and attribution SDKs detected by static signature matching. Presence shows a capability is compiled in, not that it ran or transmitted data.
  2. "Data the app links to you" is the count of data categories the developer declares as Data Linked To You in its App Store privacy label. Labels are self-reported and not verified by Apple.
  3. Comparison across the 87 lifestyle in our corpus. Trackers: median 4. Data linked to you: median 5.