News · Privacy report
CNBC icon
CNBC: Stock Market & Business
Free · ★4.7 · Versant Media LLC

Is CNBC safe?

It leans heavily on third-party trackers.

Our take. CNBC is built with more third-party tracking code than 95% of the news we have scanned, including an analytics SDK from Israel.

Privacy footprint · vs 81 newsHeavy
Trackers from other companies14 · a lot
typical news: 5
Data the app links to you8 types · some
typical news: 4 · from its own privacy label
What it collects about you

CNBC links 8 categories of your data to you.

From the developer's own App Store privacy label. These are the kinds of data CNBC ties to your identity, and it also declares it shares data to track you across other apps.

PurchasesLocationContact InfoUser ContentSearch HistoryIdentifiersUsage DataDiagnostics
Who else is inside

It carries trackers from 5 companies.

Third-party SDKs found in the app, matched to the company that publishes each. Present in the code; we do not observe what they transmit.

🏢Other third partiesadvertising
A third-party SDK.
10
SDKs
🇮🇱AppsFlyerAttribution · Israel
Marketing attribution and audience analytics.
1
SDK
🇺🇸AmplitudeAnalytics
Product analytics, built to record detailed behaviour inside the app.
1
SDK
🇺🇸GoogleAnalytics
Firebase, AdMob and Google analytics SDKs, built to record how you use the app and serve ads.
1
SDK
🏢Analytics SDKAnalytics
A product analytics platform.
1
SDK
How it compares

Where it sits among news.

Every one of these apps we have scanned, on the two measures above: third-party trackers it carries (across) and data it links to you on its own label (up). Toward the top right is more invasive.

Each dot is one new app. CNBC sits to the right, carrying more third-party tracking than most.

Other signals

Two more flags.

Each is a fact read straight from the app. The same checks run on every app we scan. Only the ones that apply here are shown.

!

It declares cross-app tracking

Its own App Store label says it tracks you across other companies apps and websites using your advertising identifier.

!

It sends analytics to a company in Israel

AppsFlyer is a Israel company. Its analytics SDK is built into the app.

The evidence

What it's built from.

All 32 SDKs in the app, grouped by what they are for. 14 are third-party trackers.

1
1
12
1
17
1advertising
1attribution
12analytics
1push & messaging
17standard libraries

14 of the 32 are third-party trackers. One is a push-notification SDK that delivers notifications, rather than tracking you across apps. The rest are the app's own code and standard open-source building blocks.

Show the full SDK list
Other third partiesadvertising
Google Interactive Media Ads (IMA) · Adobe Analytics · Adobe Experience Platform · Adobe Identity · Adobe Lifecycle · Adobe Rules Engine · Adobe Services · Google App Measurement · Mux Analytics · OneTrust Privacy/Consent
AppsFlyerAttribution · Israel
AppsFlyer
AmplitudeAnalytics · USA
Amplitude
GoogleAnalytics · USA
Firebase Analytics
Analytics SDKAnalytics
mParticle
Push & messaging1 · notifications
AirshipKit
Standard libraries17 · on-device
The app's own code plus open-source interface, storage and networking libraries.

How we know this

Counterspy downloads the app from the App Store and statically analyzes its compiled binary. Embedded SDKs are matched against a signature database and resolved to the company that operates each. We also read the developer's App Store privacy label, which lists the data the app says it collects and links to you. We do not run the app or intercept its traffic, so we report capabilities present in the code and the developer's own disclosures, not proven transmission. We assess privacy and data collection, not malware, security flaws, or developer intent. Reports are automated and never edited for payment. Scan v8.4.3, 2026-04-03.

  1. Third-party trackers are advertising, analytics and attribution SDKs detected by static signature matching. Presence shows a capability is compiled in, not that it ran or transmitted data.
  2. "Data the app links to you" is the count of data categories the developer declares as Data Linked To You in its App Store privacy label. Labels are self-reported and not verified by Apple.
  3. Comparison across the 81 news in our corpus. Trackers: median 5. Data linked to you: median 4.