Finance · Privacy report
Bread Financial icon
Bread Financial
Free · ★4.8 · Bread Financial Holdings, Inc.

Is Bread Financial safe?

It leans heavily on third-party trackers.

Our take. Bread Financial is built with more third-party tracking code than 86% of the finance we have scanned.

Privacy footprint · vs 80 financeHeavy
Trackers from other companies11 · a lot
typical finance: 3.5
Data the app links to you7 types · some
typical finance: 6 · from its own privacy label
What it collects about you

Bread Financial links 7 categories of your data to you.

From the developer's own App Store privacy label. These are the kinds of data Bread Financial ties to your identity.

Financial InfoLocationContact InfoUser ContentIdentifiersUsage DataDiagnostics
Who else is inside

It carries trackers from 2 companies.

Third-party SDKs found in the app, matched to the company that publishes each. Present in the code; we do not observe what they transmit.

🏢Other third partiesanalytics
A third-party SDK.
7
SDKs
🇺🇸GoogleAnalytics
Firebase, AdMob and Google analytics SDKs, built to record how you use the app and serve ads.
4
SDKs
How it compares

Where it sits among finance.

Every one of these apps we have scanned, on the two measures above: third-party trackers it carries (across) and data it links to you on its own label (up). Toward the top right is more invasive.

Each dot is one finance app. Bread Financial sits to the right, carrying more third-party tracking than most.

The evidence

What it's built from.

All 50 SDKs in the app, grouped by what they are for. 11 are third-party trackers.

11
1
38
11analytics
1crash reporting
38standard libraries

11 of the 50 are third-party trackers. The rest are the app's own code and standard open-source building blocks.

Show the full SDK list
Other third partiesanalytics
Adobe Experience Platform · Adobe Identity · Adobe Lifecycle · Adobe Rules Engine · Adobe Services · Medallia Digital · OneTrust Privacy/Consent
GoogleAnalytics · USA
Firebase Core · Firebase Remote Config Interop · Firebase Sessions · Google Data Transport
Standard libraries38 · on-device
The app's own code plus open-source interface, storage and networking libraries.

How we know this

Counterspy downloads the app from the App Store and statically analyzes its compiled binary. Embedded SDKs are matched against a signature database and resolved to the company that operates each. We also read the developer's App Store privacy label, which lists the data the app says it collects and links to you. We do not run the app or intercept its traffic, so we report capabilities present in the code and the developer's own disclosures, not proven transmission. We assess privacy and data collection, not malware, security flaws, or developer intent. Reports are automated and never edited for payment. Scan v5.3.3, 2026-04-04.

  1. Third-party trackers are advertising, analytics and attribution SDKs detected by static signature matching. Presence shows a capability is compiled in, not that it ran or transmitted data.
  2. "Data the app links to you" is the count of data categories the developer declares as Data Linked To You in its App Store privacy label. Labels are self-reported and not verified by Apple.
  3. Comparison across the 80 finance in our corpus. Trackers: median 3.5. Data linked to you: median 6.